Keystone Labs — rebrand and launch

Challenge

Entering a second state market needed a credible new identity — but the client's past two rebrands had never survived the handoff into an actual shipped product.

Approach

• Positioning and identity built as design tokens and a coded UI kit from day one, not just a PDF guide.
• Marketing site built from those same tokens, so the launched pages matched the design file exactly.
• Brand and build handled by the same team in the same room — nothing lost in translation.

Results

• Inbound leads up 117%.
• Eleven weeks from first interview to launch.
• 1:1 parity between the design file and the shipped site.